Spring On Stage in #BurlON

Enjoy some great theatre, music and entertainment in Burlington this spring by taking in a…

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Spring On Stage in #BurlON

#BurlON til Feb 7

February is going to be a sweet month with lots of great outdoor and indoor…

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#BurlON til Feb 7

Home staging – the virtual way

Most home buyers begin their search independently using the internet, a medium that skews largely in favour of the visual. A property listing can rise or fall on the strength of its accompanying photographs. It’s a simple line to draw: great imagery generates more interest, which encourages more foot traffic to the property, which sets the stage for more potential offers. Over the last decade, home staging has played an increasing role in this process.

Home staging has evolved beyond simply tidying up, putting away the kids’ toys and cutting the lawn. It has become conceptual. Sellers are told to purge in order to create the illusion of space, to “bring the outside in” with window treatments and earth tones, and to depersonalize the décor so that their home becomes a blank canvas of potential.

In order to be done well, home staging takes time, physical energy and money. At least, that was the case before virtual staging. Now you don’t have to move a single piece of furniture to declutter or lift a paintbrush in order to redecorate. You can stage a house digitally.

Here are four things to consider about virtual staging.


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1. Enhancement and Convenience

Virtual staging is particularly useful when you’re selling an empty property. Statistics show vacant properties spend longer on the market and sell for less than furnished properties. It’s hard for buyers to imagine the potential of a room while staring at a blank space. Empty rooms also seem smaller so it’s difficult for people to tell how much furniture can fit in the space without a few pieces to hint at scale. Virtual staging solves both of these problems. With the right keystrokes, you can insert appropriately-sized furniture to demonstrate the size of rooms and you can suggest how the space can be utilized.

Virtual staging can also be beneficial for furnished homes. It might be difficult for a family with young children to keep a pristine, minimally furnished house if they are trying to sell. It could be easier for them to leave the house untouched and digitally remove unwanted items from rooms. Or, if a house has an off-putting décor — say 1970s psychedelic — it is far simpler to neutralize the colours and textures with the wave of a mouse rather than a bucket full of brushes. Or if the sellers have a tenant and therefore lack access to all rooms to stage the house as they’d like, virtual staging can be used to update furniture and other aspects of the place.

“It’s hard for buyers to imagine the potential of a room while staring at a blank space.”

2. Cost

The price tag for traditional staging can range from $2,000 to 4,000. Those funds must cover the cost of the designer, furniture storage and the rental of any additional furniture and furnishings.

Virtual staging costs only a tenth of that figure. If you’re virtually staging an empty house you can expect to pay $90 per photo. Many companies offer graduated package deals, i.e. $225 for three photos, $280 for four photos and $325 for five photos. Since you’re only spotlighting key rooms such as bedrooms, bathrooms, kitchen and living room, five photos is often sufficient.

If you opt to erase existing furniture and replace items through virtual staging, the cost of your bill may double. Each photo will cost an average of $145. Virtual staging companies can also upgrade a property’s furnishings, wall colour, flooring, or even landscape the grounds.

3. Truth in Advertising

It’s important to make clear in the listing that these are virtually staged photographs. You want potential buyers to feel guided and supported by your efforts, not manipulated or misled. Label each photograph as ‘Virtually Staged’ and pair it with photos of the actual rooms so they can compare.

4. Process

Companies use 3D rendering technology that give the finished photos an impressive level of realism. The process generally goes as follows:

A)  Send your chosen company photos of the rooms you’d like staged. Ideally the rooms are empty but you can also opt for the more expensive packages that involve staging furnished rooms.

B)  Browse through the company’s gallery and choose from their furniture set options, or allow their design team to make the selections for you.

C)  Wait two to three days to receive jpg files of virtually staged spaces.

D)  Prepare to wait two to three days longer if you’re staging a furnished room, since “removing” furniture requires more time.

E)  Feel free to submit changes if you are unhappy with the final photographs. Check the company’s terms and conditions, since some revisions are offered for free while others will incur an additional charge.

This is the first in a two-part story on Virtual Home Staging. Watch for more practical tips in Part Two, coming in next month’s issue of The REALTOR® EDGE newsletter.

 

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Home staging – the virtual way

Sound of Music Festival

I have always loved music, especially live music.  There is nothing better than the feeling of being part of a crowd looking up at the stage as your favourite artist plays the songs that you have listened to over and … Continue reading →

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Sound of Music Festival

Let your inner rock star shine at Tune Up Tryouts!

Tuesday, April 01, 2014 – for immediate release

Let your inner rock star shine at Tune Up Tryouts!

Auditions to be held April 17

Think you have what it takes to rock the stage? If you’re in a band or an aspiring singer, this is your chance to prove it! Audition for a spot in this year’s Tune Up Music Night, a highlight of the Town of Oakville’s annual Youth Week celebrations.

The Tune Up event on Saturday, May 3 will feature the best young talent Oakville has to offer, showcasing live music from a variety of local artists and bands. Auditions for youth 13 to 19 years of age will be held on Thursday, April 17 from 7 to 10 p.m. in the Black Box Theatre at Queen Elizabeth Park Community and Cultural Centre located at 2302 Bridge Road.

To book your audition, please call 905-582-3592 or email bronteyouth@oakville.ca. Can’t make the audition in person? Send a demo MP3 or video by email or post it on the Oakville Youth Facebook page by April 17.

For more information please visit the youth centres page.


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Let your inner rock star shine at Tune Up Tryouts!

Canada’s Largest Ribfest this weekend!

Yee-haw! One of my favorite festivals will soon be here, when the air is filled with smoky flavour and Burlington residents and visitor trek down to Spencer Smith Park for good food and entertainment! Every year, my family and I … Continue reading →

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Canada’s Largest Ribfest this weekend!

Deshaun Clarke to headline Summer Tune Up!

Friday, May 31, 2013 – for immediate release

Deshaun Clarke to headline Summer Tune Up!

16-year-old hip hop star excited to hit the stage with Oakville youth

The Town of Oakville is kicking off the summer in style with Summer Tune Up, a night filled with live music of all genres performed by Oakville youth. Sixteen year-old hip hop artist Deshaun Clarke, known for his hit ‘Turnt Up’ will close this year’s show!

Born in Toronto, Clarke is bringing some big sounds to the table. His performance at Summer Tune Up will offer a sneak peek to fans of his new EP ‘Don’t Sleep’ with his first four singles now available on iTunes.

Clarke first launched his career as an actor in notable productions such as ‘The Incredible Hulk’ to recent appearances in the Disney movie ‘Frenemies’. As a professional street dancer, Clarke achieved first place wins at ‘The World of Dance (2012)’ and ‘Vybe Dance Academy, All Styles (2012)’; and performed as a backup dancer for legendary music artist Alicia Keys.

Summer Tune Up expects to bring 10 talented acts to the stage. Geared toward youth aged 13 to 19, Summer Tune Up will take place on Thursday, June 13 from 7 to 10 p.m. at Oakville’s Queen Elizabeth Park Community and Cultural Centre Black Box Theatre located at 2302 Bridge Road. Tickets will be available at the door for $6.

For more information please visit the youth services page.

Media contact

Kim McDonald
Recreation Assistant
Town of Oakville
905-582-3592
kmcdonald@oakville.ca


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Deshaun Clarke to headline Summer Tune Up!

Oakville’s Seniors Spectacular Showcase is back!

Monday, May 13, 2013 – for immediate release

Oakville’s Seniors Spectacular Showcase is back!

Now auditioning for cabaret-style production

Are you an Oakville senior who wants to hit the stage and have some fun? Then this is the gig for you! The Town of Oakville is calling all performers aged 40 plus to audition for this year’s Seniors Spectacular, a cabaret-style production featuring entertaining acts of all genres.

Celebrated Oakville actor Vince Carlin is moving up to the director seat for this year’s exciting showcase. “We welcome all types of acts. Anything goes for this year’s Seniors Spectacular!” said Carlin. “We’re already hard at work organizing auditions and look forward to another fun show for performers and audiences alike.”

Auditions will be held throughout May and June, and again this fall at Queen Elizabeth Park Community and Cultural Centre (QEPCCC). Interested singers, dancers, comedians, magicians, groups — or any other performers known to captivate an audience with their talents are invited to audition. Please contact Vince Carlin at 416-550-8030 or carlinvince@gmail.com to book an audition date and time.

The 2013 Seniors Spectacular Showcase will take place on Saturday, December 28, 2013, at 7 p.m. and Sunday, December 29, 2013, at 2 p.m. at Oakville’s QEPCCC’s Black Box Theatre. Tickets will go on sale in October for $20. For more information about this year’s performance, please contact Sylvia Verdenhalven at 905-399-4662 or verdenhalven@sympatico.ca.

Media contact:

Nancy Beddoe
Manager, Adult and Seniors Services
Town of Oakville
905-845-6601, ext. 3976
nbeddoe@oakville.ca

Janine Ivings
Senior Communications Advisor
Town of Oakville
905-845-6601, ext. 3005
jivings@oakville.ca


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Oakville’s Seniors Spectacular Showcase is back!

Let your inner rock star shine at Summer Tune Up!

Monday, May 06, 2013 – for immediate release

Let your inner rock star shine at Summer Tune Up!

Auditions scheduled for May 23 and 30

Think you have what it takes to rock the stage? If you’re in a band or an aspiring singer, this is your chance to prove it! The Town of Oakville plans to kick off the summer in style with Summer Tune Up, a night filled with music of all genres performed by Oakville’s youth.

Summer Tune Up will feature the best talent Oakville has to offer, showcasing live music from a variety of local artists and bands. Open auditions for youth 13 to 19 years of age will be held on Thursday, May 23 and Thursday, May 30 from 7 to 10 p.m. in the Queen Elizabeth Park Community and Cultural Centre (QEPCCC) Youth Room located at 2302 Bridge Road.

To book your audition, please call 905-582-3592 or email bronteyouth@oakville.ca. The auditions will determine the performers for Summer Tune Up taking place on Thursday, June 13 from 7 to 10 p.m. at QEPCCC.

For more information please visit the youth programs page.

Media contact

Kim McDonald
Recreation Assistant
Town of Oakville
905-582-3592
kmcdonald@oakville.ca

Janine Ivings
Senior Communications Advisor
Town of Oakville
905-845-6601, ext. 3005
jivings@oakville.ca


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Let your inner rock star shine at Summer Tune Up!