Throwback Thursday: Home Ownership Matters

Home Ownership Matters to people, to communities and to Ontario

It has been almost five years since OREA launched its very successful “Home Ownership Matters” campaign. The purpose of the campaign was to promote greater support for affordable home ownership to candidates, political parties and key decision makers.

Thanks to OREA’s public relations and adverting efforts, our message was picked up by major news outlets and more importantly, by key decision makers. Thanks to the “Home Ownership Matters” campaign, all major Ontario political parties included home ownership and housing friendly policies in their election platforms.

The message of affordable housing continues to resonate today and OREA continues to communicate this important message to government.

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Throwback Thursday: Home Ownership Matters


More Ontario residence now have a favourable opinion of the real estate market in their local city or town, according to the Ontario Home Ownership Index, a bi-annual research study commissioned by the Ontario Real Estate Association (OREA) and conducted by Ipsos Reid.

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OREA launches The Ontario Home Ownership Index

Real estate is a local game. No two markets are the same and understanding your client base is crucial to being a top producer. To help, OREA is introducing The Ontario Home Ownership Index. This new initiative will aid members in learning more about the public’s views on the real estate market across the province. The Index will also give REALTORS® the ability to drill down to local and regional levels, showing current market trends.

In order to keep the Index current, public opinion polling will be conducted among Ontario consumers twice a year to explore opinions of the real estate market, the value of home ownership, intentions to buy and sell real estate, housing trends and more. OREA’s goal is to provide you with the latest consumer attitudes and behaviours to help you do business as a real estate professional.

The Ontario Home Ownership Index is a province-wide research survey conducted by a leading global polling firm, Ipsos Reid. The benchmark wave of the index, conducted in the fall 2013, was set to a baseline of 100 points and will be conducted semi-annually to track the outlook and expectations of the market over time. In the current wave in the spring 2014, we saw that Ontarians across the province are optimistic in their market outlook and perceptions of home ownership. This was highlighted in a rise of the Index to 108, reflective of an overall improvement in sentiment of 8% in the index since the fall.

It’s not enough to just share information, OREA also wants to help REALTORS® connect with consumers. To do this OREA is also launching “Pulse of Ontario’s Real Estate Market” infographics to highlights key findings from the Index in an easily digestible, shareable and printable social media piece.  We encourage you to share them with other professionals and clients.

Click here to read the first press release.

Click here to access an exclusive member only regional breakout “Pulse of Ontario’s Real Estate Market”

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OREA launches The Ontario Home Ownership Index