It has been almost five years since OREA launched its very successful “Home Ownership Matters” campaign. The purpose of the campaign was to promote greater support for affordable home ownership to candidates, political parties and key decision makers.
Thanks to OREA’s public relations and adverting efforts, our message was picked up by major news outlets and more importantly, by key decision makers. Thanks to the “Home Ownership Matters” campaign, all major Ontario political parties included home ownership and housing friendly policies in their election platforms.
The message of affordable housing continues to resonate today and OREA continues to communicate this important message to government.