Spring On Stage in #BurlON

Enjoy some great theatre, music and entertainment in Burlington this spring by taking in a…

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Spring On Stage in #BurlON

Featured Alumnus: Dominic Cole

In 2005, Dominic Cole, a corporate banker, left his native England and immigrated to Canada with his wife and young children. He was searching for a lifestyle change so he could spend more time with his family.

Dominic started his real estate career in 2008 as a sales representative with Royal LePage. In 2009, he was awarded the Walter Frank Rookie of Year award. He became a broker in 2010 and joined RE/MAX Eastern as vice president and broker of record in 2013. In 2015, Dominic was named president of the Peterborough and the Kawartha’s Association of REALTORS®.

If you would like to learn more about Dominic’s path, please join the College’s Alumni Program where we profile members such as Dominic. The program offers a variety of benefits of services, such as career-building and networking events where members can meet other practising REALTORS® from across Ontario. The monthly audio podcasts feature real estate and other industry professionals sharing their knowledge and experience on topics such as how to handle client resistance, helping clients make the right decisions, and the importance of due diligence. The fact sheets, available for download, are quick reference guides on topics such what should be included in a listing presentation, how to engage in successful negotiations, and how to be more effective communicators. And, there’s an online alumni directory where you can view the profiles of fellow members.

The program is open to graduates who are also members of OREA. To join, go to http://bit.ly/1IryRuO.

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Featured Alumnus: Dominic Cole

Tourism Ambassador Award (2014)

One of the greatest assets a city can have is its people.  The people of Burlington serve as ambassadors to visitors here and abroad and every year we look to recognize the best of the best with our tourism awards.  It … Continue reading →

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Tourism Ambassador Award (2014)

Spring Cup

Gymnastics has always been a love of mine, from the time I was a young girl I thought I was destined to be an Olympian and I spent my free time practicing in hopes of being the next Olga Korbut … Continue reading →

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Spring Cup

Checking out the new CREA ad

A great ad can make you stop and watch. It can leave you thinking or just laughing along.  Either way if people are talking about it you know it’s hit some kind of nerve. The new CREA ad for 2014 has done definitely that. Launched last week to positive reactions across Canada and as far away as England and Australia, we as REALTORS® and as members should be so excited about it.

If you haven’t stumbled upon the ad yet, take a look:

http://www.youtube.com/watch?v=tRkNbNZ_DHQ

In my opinion this is why the advertisement is so smart:

It comes across as a trailer.  In this day in age of PVR’s, Netflix, social media and Apple TV viewers can easily skip passed an ad without a second thought. I personally subscribe to the Apple TV and Netflix diet to feed my appetite for television, as I like the idea of not being weighed down by meaningless advertisements. The CREA ad is smart. Viewers are immediately hooked and engaged and before they know they are not watching the next Bruce Willis action trailer they are being left laughing at the poor Lewis’.

It has a clear message. Unlike last year’s ad (although I enjoyed it as well) I didn’t feel the viewer truly understood what they were watching. The DIY ad made sense to REALTORS® but the public didn’t seem to truly grasp the message we were telling them; that just because you can Google something doesn’t make you an expert. Since our ads are targeted to consumers, this year’s ad simplifies the message that we as professionals have a great deal of information and knowledge to lend to a transaction and it shows viewers the “loss” someone could face by not using a REALTOR®.

But it’s not just my 30 years of TV watching that allows my amateur advertising expertise to deem this ad a home run. Many industry leaders have posted, tweeted and applauded CREA for a job well done. Companies like Best Ads, Strategy, Ads of the World and Little Black Book have chosen to post the ad for their followers to enjoy and also many REALTORS® on my social media feeds have chosen to share this ad with their friends.

For full disclosure I would have to add that I am a member of the National Ad Campaign Committee (NACC) and have learned a great deal about what makes an effective ad. I am definitely proud to have been a part of this ad (can you tell?) and hope everyone else enjoys it as much as I do.  I truly believe it will have a positive impact on the public and will make them reconsider going the DIY route to sell or buy their next home.

Jennifer Aunger, OREA YPN Committee member & Guest Blogger

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Checking out the new CREA ad