Oakville Transit launches Twitter account to connect with customers

Tuesday, April 24, 2012 – for immediate release

Oakville Transit launches Twitter account to connect with customers

As part of the town’s commitment to enhancing customer service, @OakvilleTransit has joined the Twitterverse offering a quick and easy way to connect with its users. Followers can expect tweets about the latest Oakville Transit news including service disruptions, route and fare changes, and special promotions.

“Since the launch of our corporate Twitter account, we have been closely monitoring online feedback from Oakville Transit users. People are choosing social media to connect with us and we want to be part of those conversations,” Mayor Rob Burton said. “We want our customers to know that we’re listening and taking their comments seriously.”

Staff from Oakville Transit will monitor the @OakvilleTransit Twitter account during regular business hours and track comments through the approved Customer Relationship Management (CRM) tools in place. Oakville Transit also plans to use Twitter to solicit public input about new and existing transit programs and services.

“We work hard to offer efficient public transportation throughout Oakville, but inevitably delays happen,” Barry Cole, director of Oakville Transit explained. “Tweeting at us might not make the bus show up any sooner, but through the power of Twitter we can let our customers know about anticipated delays or route changes in advance so they can plan ahead. And of course, compliments, complaints, questions or comments are encouraged to generate conversation.”

On May 6, Oakville Transit will introduce several service improvements on routes 10, 32 and 19. Transit customers can visit the Transit website for specific details about the schedule changes and how they may impact their regular transit routes.

Last month, Oakville Transit launched its new online transit trip planner in collaboration with Google. The online trip planner uses Oakville Transit’s scheduling data to help riders plan their outing. Users simply enter a starting point and final destination, date of travel, and starting time, then click Get Directions. Google will display route options, walking times and even connections across municipal borders.

The Town of Oakville continues to investigate new ways to enhance its online social media presence and can currently be found on Facebook and Twitter. To subscribe to Oakville’s various RSS feeds including updates from Oakville Transit visit the RSS page.

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Media contact

Barry Cole
Director, Oakville Transit
Town of Oakville
905-845-6601, ext. 3507
bcole@oakville.ca

Janine Ivings
Online Communications Advisor
Town of Oakville
905-845-6601, ext. 3005
jivings@oakville.ca


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Oakville Transit launches Twitter account to connect with customers