Creating a Culture of Accountability

Have you ever met someone who is good at distilling something complex down to its essence? John Spence is one of those people. John is an advisor, strategist, consultant, speaker and the author of Awesomely Simple: Essential Business Strategies for Turning Ideas Into Action. In a recent interview, he shared the essence of how leaders can create a culture of accountability that leads to satisfied, loyal customers and employees.

Watch a short interview on Creating a Culture of Accountability.

In John’s words, “The #1 factor in highly engaged, satisfied, loyal customers is highly engaged, satisfied, loyal employees.” When he said that, I must admit I thought it sounded somewhat obvious; yet also somewhat challenging to achieve. Leave it to John to come up with a formula that makes this seem much more achievable. After all, he’s known for “making the very complex, awesomely simple”.

In our interview, John highlights five steps to create a culture of accountability

  1. Be 100% clear on expectations and the need for accountability
  2. Be 100% sure that people accept accountability for meeting those expectations
  3. Track and post for them where they stand against their goals
  4. Coach, mentor and train to ensure they have the resources, knowledge, tools and time
  5. Reward people lavishly and deal with mediocrity decisively

That’s a formula that makes sense for leaders and employees alike. These steps are clear, transparent and ensure that employees get the support they need to succeed. And it’s a practical approach that everyone can buy into. Most leaders are probably doing some of these things already, or doing them to some degree. But John finds that, as he shares this approach around the world, most people don’t do a good enough job on the first two steps to get the results they desire.

Title: Creating a Culture of Accountability
Featuring: John Spence
Length: 5:22 minutes
Check out more video interviews from the OREA Centre for Leadership Development.


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Creating a Culture of Accountability